Since TikTok launched in 2016 as Musical.ly, it has grown in popularity internationally – with former President Donald Trump even trying to ban the Chinese app in 2020.
See: Top 10 richest TikTok influencers
The platform, which has 689 million monthly active users, originally became known for its viral dance trends; but since it expands beyond a teenage audience to users of all ages, you can find just about any content topic in its one-minute video format. This includes politics, fashion, sketch comedy, and even personal finance.
Colloquially known as “FinTok” (TikTok finance), this corner of the app gives everything from day trading tips to advice on paying off credit card debt. And, as with everything on the internet, advice should be taken with a grain of salt. After all, almost anyone can pick up their phone, shoot a video and slap a #StockTok hashtag on it – that doesn’t mean you should put your money where their mouth is.
The most influential money: Where do Americans get their financial advice?
On the other hand, there are TikTokers that give very solid financial advice and teach teens and young adults what their high school education probably didn’t. Here is an overview of the top 10 money experts on the app.
Last update: April 23, 2021
Madeleine Pendleton
While Pendleton’s account isn’t focused on personal finance, much of the content is. Pendleton herself has held a multitude of jobs and been homeless at times, but now owns a successful small business in Los Angeles. She breaks down topics from getting your first apartment to student loan debt in an easy-to-understand, anecdotal way that her followers love.
Read: Where do Americans get their financial advice? Best TV Shows
Seth Godvin
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To manage: @seth.godwin
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Followers: 410.6K
Godwin is a personal finance builder whose biography says he gives “financial education, not advice.” Like Pendleton, his videos explain basic money concepts in a simple way, without the fancy, fake feeling you can get from other creators (who are really looking to go viral and make a profit).
Read: How much do Instagram influencers earn? Top earners 2021
Break your budget
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To manage: @breakyourbudget
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Followers: 154.3K
If you’re more of a visual learner, this might be a good account for you. Breakyourbudget films most of its videos while writing on a piece of notebook paper – exploring everything from side hustles to real estate investing to budgeting.
See: 10 financial books that will change your life (and your finances)
Mark Tilbury
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To manage: @marktilbury
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Followers: 6.4M
Mark Tilbury is a self-proclaimed “self-proclaimed millionaire” and uses a conversational, comedic video style to educate his viewers. Its content is high quality and straightforward, and often focuses on the stock market and other investments.
In the news: Nerf is hiring a ‘Chief TikTok Officer’ who will earn a hefty monthly salary
Bet Bafna
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To manage: @thepariibafna
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Followers: 315.8K
The content of Parii Bafna is mainly aimed at helping teenagers and students to be money savvy; with tips on the best student credit cards, how to open a retirement account, and even multi-part videos explaining Robert Kiyosaki’s “Rich Dad Poor Dad.”
Find: Top Expert Money Advice for Millennials
Nick Meyer
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To manage: @nicktalksmoney
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Followers: 306.2K
Nick Meyer is a Certified Financial Planner (CFP) whose sketch-style content clarifies money topics that can quickly become confusing for the average person, such as graduated tax brackets, stock sales taxes and the real estate crowdfunding.
Learn more: Top Money Experts for Every Generation
Humphrey Yang
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To manage: @humphreytalks
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Followers: 1.7M
Humphrey Yang, like other finance TikTokers, does a great job of breaking down concepts like NFTs and retirement accounts. But it also looks at restricted stock units, stop losses and other niche investment terms, while being transparent about its own social media earnings and investment portfolios.
To verify: Finance Pro Rachel Cruze Shares The Biggest Money Mistake You’re Probably Making
Tori Dunlap
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To manage: @herfirst100k
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Followers: 1.3M
Tori Dunlap’s account is all about empowering women through personal finance and proving that you don’t need to get your financial advice from a man. Her content includes tips for entrepreneurs (she’s a business owner herself), how to navigate the workplace, and investing in the stock market.
Following: Paula Pant Has Achieved Financial Independence – Here’s What’s Holding Other Women Back
Taylor Prize
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To manage: @pricelessstay
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Followers: 1.0M
Taylor Price is a Gen Z investor who teaches other young people how to invest, save for retirement, take care of side hustle and more. His account is proof that you’re never too young to learn financial knowledge and start building wealth.
Find: Where do Americans get their financial advice? Best Podcasts and Radio Shows
Commercial training
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To manage: @tradertoks
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Followers: 400.9K
If you’re only looking for stock content, @tradertoks has it. This creator exposes his own investments, talks about hot topics like Dogecoin and GameStop, and teaches viewers how to avoid stock losses, among other market tips.
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This article originally appeared on GOBankingRates.com: Top 10 money experts to watch on TikTok
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