Louis Vuitton’s inflatable vest sparks DIY trend in China – WWD
BECOME VIRAL: A $ 3,400 inflatable vest by Virgil Abloh for Louis Vuitton’s Spring 2021 men’s collection is all the rage on Chinese social media.
He first appeared on Jan. 30 in a video uploaded by the Street Styles on Chunxi Road account to the short Chinese video platform Kuaishou. The see-through version of the inflatable vest, first shown on the catwalk in Shanghai last August, was worn by someone who appears to be a VIP of the brand outside of Vuitton’s menswear pop-up in Chengdu.
He also wore a special $ 12,800 edition of the Keepall Shoulder Strap 50 from the same collection, adorned with six LV puppet friends from the animated film “Zoom With Friends” by Virgil Abloh.
The video quickly garnered over a million views with over 8,000 likes and 891 comments.
Due to the high notoriety of the fashion show in China and the fact that the vest is basically made of inflatable PVC engraved with Vuitton’s famous monogram, it has spawned hundreds of DIY videos on various social media platforms with users donning a vest made of bags of chips, or air cushion packaging materials with hand drawn monograms.
On the popular Xiaohongshu social commerce platform, one user even posted a photo of her dog wearing the vest, while several others documented their shopping experience.
One user commented, “As someone who earns 1,500 renminbi (about $ 230) a month, this vest makes me question the purpose of life.”
Another said, “Will that even keep you warm?” But it looks really cool.
Vuitton calls the vest, which comes in two colourways, a “statement piece” that offers “a futuristic interpretation of the monogram”.
It is understood that this style was mainly sold in China, and local celebrities are fighting to get one for their airport style shots. The good news is that the style is still available online in countries like the US and UK.
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