Google Pay update adds grocery deals, transit extensions and spending info – TechCrunch


After the redesign of Google Pay in November, who saw service extending to personal finance, the company is now rolling out a new set of features aimed at further integrating Google Pay into the daily lives of its users. With an update, Google Pay will now include new options for saving on groceries, paying for transit, and categorizing their expenses.

Thanks to partnerships with Safeway and Target, Google Pay users will now be able to browse their store’s weekly flyers that feature the latest offers. Safeway is bringing more than 500 stores to the Google Pay platform, and Target stores nationwide will offer similar functionality. Google Pay users will be able to bookmark recommended offers for later access. And soon, Google Pay will notify you of weekly deals when you’re near a participating store, if tracking is turned on.

Image credits: Google

Another update expands the transit functionality of Google Pay, which already supports the purchase and use of transit tickets in more than 80 cities across the United States. New additions coming soon now include major markets in Chicago and the San Francisco Bay Area. This follows the recently added and much loved Apple Pay Bay Area Clipper Card support. The company also integrates with Transit token expand transit support to small towns in the United States

Soon, the Google Pay app will also allow Android users to access transport tickets from the app’s home screen via a “Ride Transit” shortcut. They can then buy, add or top up the balance of the transport cards. Once purchased, you will be able to present your transit card to a reader – or show a visual ticket in case there is no reader.

Image credits: Google

The latest feature is designed for those who use Google Pay to manage their finances. With last year reorganize, Google has partnered with 11 banks to launch a new type of bank account called Plex. Competing with the growing number of mobile-only digital banks, Google’s app serves as the front-end for accounts that are actually hosted by partner banks, like Citi and Stanford Federal Credit Union.

As part of this experience, Google Pay users will now have better access to their spending behavior, balances, invoices and more through an “Insights” tab. Here you will be able to see what your balance is, which invoices are due, receive alerts on larger transactions, and track expenses by category or company. As Google now automatically categorizes transactions, this means you’ll be able to search for general terms (like “food”) as well as specific business names (like “Burger King”), Google says.

Image credits: Google These features are part of Google’s plan to use the payment app to access more user data, which can then be targeted with offers from Google Pay partners.

When the redesigned app was launched, users were asked to activate personalization features, which could help the app show users better and more relevant offers. While Google says it doesn’t provide your data directly to these third-party brands and retailers, the app is helping these businesses reach potential customers at a time when the tracking industry is in turmoil. Apple’s privacy is changing. Google’s ability to help brands reach consumers through Google Pay could prove to be a valuable service, if it is able to expand its user base and encourage more to opt for personalization features. .

To do this, you can expect Google Pay to roll out more useful or “must-have” features in the coming weeks.

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