Bulgari opens a new store in Shanghai

Bulgari, the magnificent contemporary Italian jeweler, master of colored gemstones, announces the official opening of the store in Shanghai Qiantan, the fashionable and trendy district.

The curved two-story facade features the elegant grand antique black fascia with the iconic BVLGARI Roman letter logos, distinctive of the Peter Marino concept designed for Bulgari, with the incorporation of a special design element created by a reflective Pantheon Mesh that filters the light and creates a lot of transparency in the store.

The façade includes 3 box-in-the-box displays that will have a different creative theme depending on the season, and two maxi LED screens to represent the images of the brand’s campaign. The store offers the full range of the brand’s product lines, including jewelry, watches, accessories, handbags, perfumery.

Upon entering the store, one is momentarily transported to Rome. BVLGARI is Rome: sunlight, marbles and ancient buildings. A timeless city that will never go out of style and the design of the BVLGARI store is a wonderful architectural concept developed for BVLGARI by internationally renowned architect Peter Marino who embodies pure Roman style. A timeless yet contemporary vision of Rome, with the warm and relaxed soul of the Eternal City.

Italian design is recognized worldwide for the beauty of its form, the audacity with which precious materials, colors and sublime craftsmanship are combined, the relationship between ancient and modern, tradition and innovation, qualities that characterize the work of Peter Marino for Bulgari.

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