Bulgari Docufilm debuts at TIFF – The Hollywood Reporter
A docufilm about Bulgari will premiere at this year’s Toronto International Film Festival, where Bulgari is the official jewelry partner.
Directed by Matthieu Menu and produced by Terminal9 Studios, inside the dream tells the story of the brand, showing the inner workings of the fine jewelry house founded in Rome in 1884. The film will detail the creative process behind how its jewelry collections are designed and produced, how gemstones are selected and how selected pieces end up as part of red carpet looks.
After his debut at TIFF, inside the dream will be available on Prime Video in approximately 100 countries from September 13.
“We opened the doors for the first time to show off the creation of one-of-a-kind jewelry throughout the creative process, from sketching to finding gems, and ending with celebrity endorsements on the red carpet before arriving. at the shop. It was like recounting a magnificent journey,” Bulgari Global CEO Jean-Christophe Babin said in a statement to The Hollywood Reporter.
In particular, this journey follows Lucia Silvestri, Bulgari’s Jewelry Design Director, as she journeys through Rome – following the movements of one gemstone in particular, from raw material to finished product: the Serpenti Hypnotic Emerald Necklace. .
“[It] is the main necklace that represents the soul of the high jewelry collection,” Babin said. “Lucia remembered a rough emerald she had seen years ago at a partner’s house in Jaipur who had been in their family for 25 years. They hadn’t found the right pattern to cut that stone until until Lucia shows them the idea for this magnificent necklace.The emerald is perfect, intense in color, fascinating in its inclusions.A 93-carat emerald which itself has a lot to say.
The emerald necklace, which Babin describes as “the essence of Bulgari” because the snake has long been an icon of the brand, is touched by many hands and touches several in turn including Zendaya — she notably worn at the Venice Film Festival in 2021 — Italian digital entrepreneur and fashion icon Chiara Ferragni, BLACKPINK singer Lalisa aka LISA, model Lily Aldridge and Priyanka Chopra Jonas.
“It brings together excellent craftsmanship…an exercise in creativity, design and craftsmanship for a creation that is meant to last forever and represent the brand in an imaginary bridge between the past and the future,” Babin said. The docufilm highlights the many human touches that every creation benefits from and centers the art of film as the inspiration for many of Bulgari’s dazzling centerpieces.
“Cinema divas of all time have been muses and witnesses to our magnificent creations. Cinema has helped Bulgari [share] boldness, creativity and excellence for which the brand is so famous today,” says Babin. “Being a partner of TIFF allows us to continue this great story and above all to give opportunities to young talents who need to be showcased.”