Bulgari celebrates its iconic Serpenti collaboration with Refik Anadol and the breathtaking Saatchi Gallery exhibition

Since then, the sought-after piece has become one of the house’s most recognizable symbols, its flexible coils transforming just as easily to drape around the neck and slip down the arms. From fine jewelry to fine jewelry, Bulgari’s famous muse has steadily evolved over the years with the symbolic reptile worn as a centerpiece on and off the red carpet, in countless variations. Fashion editor Diana Vreeland once commissioned a white and pink enamel version to wear as a belt.

Next year will mark the 75th anniversary of the emblem. To kick off Bulgari‘s celebrations, the brand collaborated with award-winning multimedia artist Refik Anadol to create a digital installation that pays homage to the house’s favorite icon and his metamorphosis.

From November 25 to December 23, 2022, art world insiders will flock to the Saatchi Gallery in London where they will feast. Inside the exhibit, one will be transported to the virtual world of Anadol, where a unique artificial intelligence artwork has been inspired by billions of images of nature – over 200 million to be precise. – to produce an immersive imaginary experience based on data.