Bulgari brings the spirit of Rome to Istanbul Airport with new stores
Bulgari put the essence of his hometown of Rome at the forefront by unveiling refreshed convenience stores at Istanbul Airport.
Points of sale, created in partnership with Gebr Heinemann and unifreeare located across Terminals 4 & 6 at the international hub and allow buyers to “draw [into] the magic of Italy,” according to the luxury brand.
Italian design is in the spotlight in new-look stores, with Italian Pavonazzetto marble on display units whose patterns seek to echo Roman monuments on a saffron background evoking Italian sunsets.
A Bulgari spokesperson said: “Against the golden beige color palette, the cheerful colors of the perfume collection and the silk scarves shine with the boundless energy of Italy. The irresistible presentation invites guests to touch and smell the exquisite creations and linger.
“For a moment at Istanbul Airport, every traveler can soak up the Roman ambiance and be swept away by the exuberant emotions of the Italian lifestyle.”
The location of the new stores was chosen due to the historic link between Rome and Istanbul as key points on the famous Silk Road trade route. To capitalize on this, Bulgari has created a series of experiences for Istanbul shoppers; the dedicated Bulgari app allows shoppers to create a personal scent of Bulgari Allegra, while the Touch app showcases the inspiration and craftsmanship behind Bulgari Allegra Maxi Shelley.
Customers can also enjoy gift wrapping, mocktails inspired by Italian aperitifs, a personalized note and some Italian Dolcetti sweets.
Bulgari Allegra offers a combination of seven fragrances and six magnifying essences, which can be combined to create unique and personal scents. The collection inspired the creation of the Maxi Shelley collection of silk scarves, all five made at famous Lake Como. Finally, the new Bulgari Le Gemme collection presents an evolution of the collection first launched in 2014, with the 10 most popular Eau de Parfums launched in a new gender-neutral form.