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4 best social media stocks to watch today
Social media actions have increased in the stock Exchange during the last years. After all, it has become an integral part of our lives. Certainly, the coronavirus pandemic has accelerated the growth of social media as traditional in-person social activities have been disrupted. Yet even before the pandemic, the industry was flourishing. According to Statista, more than 3.6 billion people around the world use social media. And the number continues to increase.
At this time, we have people who have full-time jobs on social media platforms like Amazon (NASDAQ: AMZN) Twitch and Alphabet (NASDAQ: GOOGL) Youtube. Additionally, if you are running a business or business, it also provides a great opportunity to build relationships with customers by collecting input, answering questions, and listening to their feedback. This would then lead to a better understanding of what works and what does not. It is therefore natural that investors seek the best social media stocks to buy. With all of that in mind, here’s a list of the top social media stocks on the stock market today.
Social media stocks to buy [Or Sell] Today
Pinterest Inc
Let’s start the list with the visual social media company, Pinterest. Unlike other social media platforms like Facebook and Twitter, the company focuses on hobbies and ideas with its visual discovery platform. Its visual discovery platform acts like a virtual bulletin board, where people use pins to share their ideas, save images and videos to the web, and organize their favorite recipes. Not only that, but it also offers online marketing services to brands that connect them with people based on their interests.
Last week, Pinterest announced the expansion of its shopping features to Australia, Canada, France and Germany. The company offers its users the ability to make purchases from Pins, on Boards, from research and inspiration they find using Lens Camera Search. In addition, users will be able to draw inspiration from Shopping spots, which feature recommendations and trends from influential publishers.
Plus, shopping on Pinterest is better than ever for advertisers. Giving people time to think and enjoy their purchases the way they can on Pinterest would likely result in significantly higher spending. When advertisers add Shopping ads to the mix, they generate three times the conversions and sales, and twice the positive return on ad spend. Thus, it is safe to say that this functionality would be a key factor in the growth of the business in the long term. With that in mind, would you invest in PINS stock as it shows signs of recovery over the past month?
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Snap Inc
Snap is essentially a camera business. He is best known for his camera app, Snapchat. The company believes that reinventing the camera would represent the greatest opportunity to improve communications. With the company’s slow growth in popularity and an actively growing user base, SNAP stock has climbed nearly 200% in the past year.
Last May, the company finally announced Next Generation Spectacles, its first pair of glasses that brings augmented reality (AR) to life. These are lightweight display glasses, designed for designers to layer their lenses directly onto the world. In addition, it also announced new augmented reality tools and camera experiences for its users. AR has become the heart of the Snapchat experience, where the majority of the Snapchat community engages with augmented reality to communicate and learn on a daily basis.
Basically, the business is also very strong. Its recent first quarter earnings report showed some impressive numbers. Snap had revenue of $ 770 million, up 66% year-over-year. Its daily active users also increased 22% to 280 million. These are the highest growth rates ever recorded by the company in both areas over the past three years. All of this shows that the company’s relentless product innovation is paying off. All things considered, do you think the SNAP share would be a good investment?
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Twitter Inc
Twitter functions as a platform for public expression and real-time conversation. It allows users to consume, create, distribute and discover content. Twitter also provides promoted products and services, such as promoted tweets, promoted accounts, and promoted trends, which allow advertisers to promote their brands, products and services. TWTR’s stock has grown by over 70% over the past year.
In its first quarter financial report, the company reported 20% year-over-year growth in monetizable daily active use. Revenue for the quarter increased 28% year-over-year to $ 1.04 billion. Net profit was $ 68 million, representing a net margin of 7%. This compares to a net loss of $ 8 million for the same period last year. It’s a good start to the year for the company, as people are turning to Twitter to check on what’s going on and help them find their interests faster.
It is also noteworthy that Twitter announced the appointment of Mimi Alemayehou to the company’s board of directors last week. Ms. Alemayehou brings to Twitter’s board of directors over 20 years of investment and finance experience in emerging markets, with a particular focus on Africa. In addition to the experience it brings, it also reinforces the diversity dynamic on which the company focuses. Given the endless opportunities that lie ahead, would you add TWTR stocks to your portfolio?
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Facebook, Inc
Finally, we have the social media giant Facebook. The company develops products that allow people to connect and share with friends and family through a variety of devices. Its products would include Facebook, Instagram, Messenger, and Whatsapp. You are probably on one of these platforms, if not all of them. Since its creation in 2004, it is today one of the largest companies in the world. In fact, he may soon be joining the $ 1,000 billion club.
Since the market collapsed in March 2020, FB stock has been trending higher. It should be noted that its price has more than doubled since the crash. According to its latest quarterly report, its profits were $ 3.3 per share. Revenue for the quarter was $ 26.17 billion, up 48%. The social media giant attributed the significant increase in revenue to a 30% year-over-year increase in the average price per ad and a 12% increase in the number of ads served.
When evaluating a predominantly social media business, its Daily Active Users (DAUs) are a very large number. Facebook averaged 1.88 billion DAU on its platform according to its most recent report. So is it safe to assume that Facebook’s dominance in the social media space is here to stay? If you believe it, could FB stock be a viable investment now?
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