Ever since the COVID-19 pandemic forced people to stay home for most of 2020, finding ways to be entertained hasn’t been an easy task. In addition to our physical and mental health, our financial situation has also been strained during these difficult times.
As a result, people sought to protect their finances. And recent data on search volume suggests that more of us are looking at long-term investments during lockdown.
As we continue to experience uncertain times, it is important to remain optimistic for the months ahead. What better way to do that than to invest in something for the future of your finances?
Lockdown investments spike
Although the recession has inevitably caused the value of investments to fall, it also means that the cost of investing in an asset is cheaper. In the longer term, it is certain that the value of the investments will exceed the amount paid initially once the economy is on its feet.
So what investments have people been most interested in during the lockdown?
retail business Angelic Diamonds conducted research on Google search volume data over the year 2020 to see which investments are trending.
The data reveals:
- Whiskey investment terms increased by 105% between January and September.
- Additionally, the term “whisky as an investment” saw an increase from 1,900 searches to 5,400.
- “Art as an investment” dropping from 720 in March to 1,000 in September.
- Searches for “gold buyers” nearly doubled from 9,900 in January to 18,100 in August.
Trending investment opportunities
These investment opportunities have been trending since the lockdown began as people try to protect their future finances:
1. whiskey business
We all know whiskey as a drink that satisfies people’s taste buds from time to time. But expert investors suggest rare whiskey may also be a better investment than gold and classic cars.
Recent data also reveals that the rare whiskey has experienced a 582% price growth During the last decade. This could be the catalyst for the 105% increase in whiskey investment terms between January and September this year.
Moreover, the term ‘whiskey as an investment’ saw an increase from 1,900 searches in January to 5,400 searches in September.
Clearly, this “liquid gold” is currently all the rage in the investment world. Although considered a safe investment by experts, make sure you don’t take the plunge and get caught in a ‘scotch scam’.
2. Artistic investment
When you think of an investment, art might not be what first comes to mind.
However, since art is not correlated with the stock market, this means that its value may increase despite the market crash.
Due to the economic recession that countries like the US and UK are experiencing, art might be the safest investment on the market right now.
Google search volumes suggest the UK, in particular, has taken this into account. Research ‘art as an investment’ from 720 in March to 1,000 in September.
The term “Making Money with Art” has also seen an increase in recent months, from 90 in March to 210 in July.
3. Jewelry or investment pieces
It’s no secret that jewelry is a very profitable investment. From diamond necklaces to palladium rings, jewelry presents an abundance of investment opportunities.
In recent months, it appears that many people have become interested in these investments and have placed gold metal jewelry at the heart of their research. So much so, seek ‘gold buyers’ nearly doubled from 9,900 in January to 18,100 in August.
The United Kingdom also has a new interest in ‘sell jewelry’ to investors as well, with searches for this term rising from 1,600 in March to 2,400 in September.
On the other hand, not all jewelry seems to be a hit. Research ‘engagement ring buyers’ went from 1,000 searches in January to 880 in September.
Depending on your taste in jewelry, the industry is full of investment opportunities that could boost your finances in the future.
4. Wishful Watches
Watches are not just an accessory to invest in, they are also considered an investment that appreciates in value. This is provided they are stored and maintained properly.
For those looking to invest in a watch of the future, favor high-end watches. Items such as vintage Rolex sports watches are considered one of the safest investments.
However, Google search volumes suggest investing in watches isn’t what people are looking for in 2020. ‘watches as an investment’ saw a decline from 1,300 in January to 1,000 in September.
The initial cost of buying a watch as an investment tends to be high. Perhaps the financial state of the economy discourages this investment.
On the other hand, it seems that more and more people are looking to sell their watches to other investors. The term “Rolex Buyers” increased in searches from 1,900 in March to 2,900 searches in September.
5. Hand bags
If you’re looking for a trendy way to diversify your investments, handbags are a great place to start.
In July 2020, a report by Forbes suggested that handbags from high-end designers such as Hermès, Louis Vuitton and Chanel outperform classic cars and whiskeys in investment valuation. So much so that the value of handbags has increased by around 85% in the last 10 years.
With that in mind, the UK seems to have jumped on the handbag investment trend. Searches for handbags as an investment-related term saw an overall increase of 10% between January and September.
Specifically, terms such as ‘sell designer bags’ is something that people are more and more interested in as the months go by, with this term increasing from 320 searches in April to 880 searches in September.
In conclusion
As the world continues to experience unprecedented times, supporting our future finances has never been more important. Because we can’t all be experts in private equity and stock markets, it’s always good to be a little creative!
Whether your interests lie in whiskey, jewelry or handbags, there are plenty of industries bragging with investment opportunities right now – you just need to know where to look.
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